NFL Consulting in Brazil 2024, 2025, and 2026
- Mar 19
- 1 min read
Bconexus / The Offense acted as strategic positioning consultants for the NFL in Brazil between 2024 and 2026. In 2024, they guided the cultural curation of the debut in São Paulo; in 2025, they refined activations to deepen the connection with the public; and in 2026, they have been supporting the expansion to Maracanã, adapting the NFL's identity to Rio de Janeiro's culture. The partnership transformed isolated games into a consistent legacy in the country.
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