We connected and articulated the exhibition contract between UFC and Rede Globo TV.
Ultimate gained prominence in the media in Brazil. After the success of UFC Rio, several national broadcasters disputed the rights to broadcast the show, but the agreement was finally made official.
Rede Globo, the largest television network in Brazil, and the Ultimate Fighting Championship (UFC) confirmed an exclusive contract to broadcast the event. The broadcaster will have exclusivity to show live all UFC events in Brazil and three abroad, in addition to the first Brazilian edition of the reality show The Ultimate Fighter (TUF).
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