We made the connection of these two brands: Ami James - famous American tattoo artist, with Burger King and the Ogilvy Agency.
Burger King surveyed the world's biggest fans of its competitor's most famous burger. Fans so crazy that tattooed their bodies.
Burger King invited these fans to try out the new Big King, and if they liked it, Ami James would record her new love by turning current tattoos into Big King tattoos.
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